“Trifork QI Invests in Danish Startup”
Trifork QI invests in a Danish tech startup with a new platform for user testing (UX).
CEO Allan Tange.
“With the investment in TestLab, Trifork QI aims to strengthen its profile and sharpen the agenda that will help ensure better IT solutions for Danish companies.”
CTO Roland Møller.
“User testing plays a crucial role in software development when the goal is to create maximum value and quality in the final product. Ultimately, it is the voice of the end user that is decisive in ensuring business success. With TestLab, Trifork QI is now better equipped to help companies meet end-user expectations – and thereby avoid the market giving the final product a thumbs down.”
“With the new user testing platform, our investment in TestLab strengthens our ability to help customers move testing and quality assurance to where it is most optimal and cost-effective to gain insights – namely at the design and prototype stage. Using TestLab’s technology, we can create early and valuable feedback – even at the business idea stage – thereby saving both time and money before the final product is developed,” explains Roland Møller.
For more than 10 years, Trifork QI has been at the forefront of integrating user testing into IT development projects as early as possible. There are significant savings to be gained by identifying and correcting inefficiencies, bad practices, and outright errors already in the early stages of an IT development process. The alternative – where the final IT product does not meet user expectations – is something we unfortunately see reported in various media from time to time. Missing the target can simply become very costly. The investment in TestLab is therefore a natural step for Trifork QI in continuing the journey toward early user testing. We look forward to telling our customers about this new partnership, which we believe opens the door to unprecedented opportunities to test user experiences before significant investments are made in development,” concludes Allan Tange.
The two founders of TestLab, Claus Venlov and Sebbe Selvig, will continue in the company as majority shareholders. The purchase price has not been disclosed.
More information:
www.testhuset.dk
https://testlab.io/da
For inquiries:
Allan Tange, CEO: +45 5135 6315, at@testhuset.dk
Mads Boesen, Marketing: +45 6039 2811, mbo@testhuset.dk